Bancassurance is a partnership between banks and insurance companies where banks acts as a corporate agent to sell insurance products through its distribution channels to its customer base. , Bancassurance business holds immense potential for banks as there is a huge untapped growth opportunity in the insurance industry. EBL is offering a wide range of financial products and one-stop solution for customer’s financial needs, Bancassurance business would create more cross-selling opportunities as well as ensure optimum use of existing business channel.